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PPC Strategy Matrix

Search, paid search especially, benefits as an advertising medium where there is always room for improvement. This means PPC marketers often find themselves with massive to-do lists, outlining an...

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Taco Bell – What’s Your Beef?

Taco Bell. You complete some people. Others, you tear apart. Mentally, physically, and metaphysically. However, mere jeering and joking becomes a serious threat when your consumers take up a class...

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Paid Search Fundamentals: Keywords

Search is always changing. Staying on top of and in front of the latest innovations becomes extremely important for marketers and agencies alike. However, while we love to push the bar for what is...

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Tell the Story

“Tell the story.” This line is as common in the agency world as “promote synergy” is (or should be) in the client world. Colleagues of mine have often joked that we were going to buy t-shirts that...

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Paid and Organic Search: Why the Marriage of Both Is Important

The industry continuously talks about how Paid and Organic Search work better when in market together.  It’s no secret, when you have 2 listings you own more real estate or “shelf space”, but what is...

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CEO of Google: Competitor Insights in AdWords

Search marketers are constantly fighting against competition. We bid optimize each keyword, test different ad copy messaging, and improve our brand’s visibility on the SERP in order to stand out...

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Paid Search for Small vs. Large Businesses

Hi, my name is Nicole, and I just opened a pet supply store in northern New Jersey – and I’m trying to gain awareness and traffic to my new store.   (Well, this not all true, but for all purposes of...

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Benefits of Centralized Management of Paid & Organic Search

This topic has been around for years, but it’s worth refreshing our stance on the benefits of centralized search management (one agency team) of Paid and Organic Search marketing programs*. Paid and...

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Google Adwords New Enhanced Campaigns – Razorfish POV

Enhanced Campaign Summary Released earlier this week, Enhanced Campaigns is Google’s largest Ad Words update since the introduction of Quality Score. This update forces marketers to respond to the...

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Know Your Position: Google Updates Its Ad Rank Algorithm

On October 22, 2013 Google announced on the their blog an update to their Ad Rank algorithm for Google Search. Ad Rank determines your ad position — where your ad shows on the page in relation to...

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